Media Guide

Making Sense of Cancer - a journalist's guide

Covering cancer stories is a rich and rewarding area of journalism – but it is also difficult. Drawing on years of experience writing for Cancer World, as well as conducting media training with print and broadcast journalists from all over Europe, the ESO media team have published a Journalist’s Guide to Making Sense of Cancer.

The Guide is aimed at busy journalists who want to help their audiences make sense of stories about individual experiences – good or bad – scientific or quasi-scientific reports and statistical and other studies. It covers how to evaluate the credibility of a story, how to explain its relevance to their audience, how to interpret and convey statistical information, how to address implications for policy and practice and more.

It uses many of the articles that have won Best Cancer Reporter Awards as good examples of how to tackle different topics.

Please click on the cover below to view the guide in ISSUU. If you would like to view the guide as a pdf in which the hyperlinks are active please click here.