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Article type: Grandround

Keywords: Herceptin, breast cancer, breast cancer treatment, cancer drugs, health services, media, .

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Beyond the Herceptin hype…

Beyond the Herceptin hype…

Herceptin may turn out to be the biggest advance in treating breast cancer since tamoxifen. But if we are to prevent soaring drugs bills eating up our health budgets or barring Europe’s poorer patients from the latest therapies, cancer professionals will have to wrest back the debate from the unfettered hype of the mass media.

» Anna Wagstaff


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